Accessibility

Day One - 15th November 2011 - Special Focus Day

08:15 Registration and Coffee

08:50 Informa Welcome & Speed Networking Session

08:55 Chairman's Introduction
William Cooper, Founder and Chief Executive, informitv, UK

Maximising Diversity of Services for Multiplatform and Contextualised Content

09:00 How Connected TVs Create New Media Value Chain

• Enticing content providers to push apps to the screen and enhance viewership numbers
• Business case for the operator
• Smart TVs driving the industry forwardth

Stacey Seltzer, Head of Smart TV, LG Electronics, UK

09:20 Multiplatform Viewing Ecosystem and Creating Value by Offering TV Content on X-Box 360

• Intertwining gaming experience with ultra immersive user guide for OTT content
• Utilising Kinect to enable voice guide and “remoteless” experience
• Bringing the future to the present day TV viewing

09:40 Contextualised Content vs Shifting Same Content across Different Screens – Where is the Greatest Opportunity for Increasing Returns?

• Benefits of preparing your Multiscreen strategy

Adam Bakowski, Director of Video and Entertainment, Onet.pl SA, Poland

10:00 Improving Your Position in the Content-to-Consumer Value Chain - Multiplatform Reach via Social Networks

• Creating sustainability for all parties and increasing ROI
• How to make a viable business out of OTT?
• What commercial models justify investment?

Samer Salameh, General Director, TotalPlay, Mexico

10:20 Networking Coffee Break

Multiplatform Initiatives to Drive the TV Industry Forward

11:20 Three Maxims of Multi-screen Video Services

• Differentiators between screens and their impact on a good multi-screen service
• Should User Interface and User Experience vary?
• Multiple silos for multiple screens? And how to keep a consistent service?

Haggai Barel, Chief Executive Officer, Orca Interactive, Israel

11:40 Using OTT to Reach New Non-Subscriber Users

• Achieving variety by adding new and improved interactive features
• Gaining competitive edge by granting access for content on TV, PC, Tablet and Smart Phones
• Strategic app implementation on Smart TVs – challenges and opportunities

Simon Schultz, Head of Product Development - OTT Services, YouSee

12:00 Using Apps for Shifting Content Across Screens and Enhancing User Experience

• Achieving the same look and feel across multiple screens
• Offering content mobility as a way to increase your competitive edge as a Pay TV service
• Dealing with security challenges and protection of content

Steve Koenig, Director of Industry Analysis, Consumer Electronics Association, USA

12:20 Panel Discussion: Variety of Platforms for Enhanced Internet TV Experience. Which Box will Dominate in the Living Room?

• How to win a significant market share in a competitive landscape

Steve Koenig, Director of Industry Analysis, Consumer Electronics Association, USA
Robin Burrowes, Head of Product Marketing, Xbox LIVE EMEA, Microsoft, UK*
Eudald Domenech, CEO, InOutTV, Spain
Dr. Neale Foster, Vice President of Global Sales IA, ACCESS

12:50 Networking lunch Break

Content in the Cloud, Mobility and the Role of the Tablet to Redefine Mobile TV

14:00 The Mobile Video Challenge: What Operators Are Doing About Mobile Video Traffic

• Managing mobile video traffic successfully

Aditya Kishore, Senior Analyst, Heavy Reading

14:20 Cloud Based Content Services through Connected CE Devices

• The battle for ownership of the consumers’ entertainment experience in the home between CE manufacturers, networks and brands
• Where are content services delivered today and by whom?
• How are these services going to evolve with the explosion of connected CE and what are the opportunities for players in this space?

Tim Hadley, Director, Corporate Communications, Omnifone, UK

14:40 Panel Discussion: The Effect of Convergent Mobility Markets: Trends, Devices, Technologies, Media and Content - How to Manage it All?

Giles Cottle, Senior Analyst, Informa Telecoms and Media
Dimitri Goix, Corporate Department Director, Monaco Telecom *
Kate Quilton, Multiplatform Commissioning Editor, Documentaries and Specialist Factual, Channel 4, UK

15:10 Networking Coffee Break

Monetising Multiscreen TV

16:00 What Consumers Want – Changing Video Consumption Trends

• The impact of piracy on the monetization of content
• Taking advantage of the Studio’s premium windows between cinema and DVD
• Acquiring and distributing content for new media platforms
• Business planning, pricing models and product strategy for content in the connected world

Mihai Crasneanu, CEO, Grey Juice Lab

16:20 Greenfield Projects: The True OTT Opportunity for Late Entrants

Sebastian Becker, Managing Director, tbb\*] thebrainbehind GmbH

16:40 Creating a Social Network for Elderly People for Multiscreen Access

• Facilitating social interaction and access to modern technologies as a key factor for participation in society
• Transferring game-based interactions and web-based communication within the SilverGame environment into real relationships and to promote participation in society in real life
• New options for interaction and communication by bringing into play the same mechanisms that have contributed to the success of web-based social media and network gaming
• Success stories about this new service with participants that haven’t used web based social media before

Frank Zahn, CEO, Exozet

Interactive Workshop: Multiplatform TV Clinic: Rights and Strategies Close-Up

Licencing and Content Rights

17:00 Cloud, DRM, Licensing and Apps – Practical Implications for Your Business

Helen Anderson, Senior Associate, SNR Denton

Visit the Analyst Clinic led by Colin Dixon

18:00 Profiling the OTT Consumer and Targeting the Right Platforms

Colin Dixon, Senior Partner, Advisory, The Diffusion Group, USA

Day Two - 16 November 2011

08:00 Analyst Breakfast Briefing Session Evaluating Various International OTT Video Services and Platforms: a Global Perspective on What Works and What Doesn’t in Today’s TV Market

Hartmut Hahn, Consultant. Mücke, Sturm & Company GmbH, Germany

08:15 Registration and Coffee

08:50 Informa Welcome & Speed Networking Session

08:55 Chairman’s Introduction

Colin Dixon, Senior Partner, Advisory, The Diffusion Group, USA

Leadership Perspectives on OTT Opportunities

09:00 Demystifying the Smart TV Revolution

• What has brought us to this point? Why are the next few years so important in this industry?
• What will be the most important factors for connected TV's to be successful with consumers?
• How will connected TV's help deliver additional value to the ecosystem - broadcasters, content owners and operators?

Suveer Kothari, Head of International, Google TV, UK

09:20 Advertising and Content Promotion via Social Networks and Viral Campaigns

• Social TV as the future of all media
• Convergence to peak by finding content through social referrals
• Using recommendation engines to advertise movies and products

Mike Harp, Global Brand Partnerships, Facebook

09:40 Harnessing the Knowledge of Local Markets to Increase Viewer Numbers

• Utilizing partnerships for increased appeal
• Using popular broadcaster content to attract viewers via catch-up TV offering
• Upselling paid content to existing customers
• Latest API strategy: navigating through the complexity of developing for the multiscreen-jungle

Rene Rummel, Head of Product Management and Business Development, Maxdome, Germany

10:00 Improving the Appeal of Operator's Entertainment Value Proposal

• Evolving the operator's positioning regarding OTT & connected internet services on a TV screen
• Creating new relationships & partnerships within the content & media ecosystem
• Embracing OTT & new connected screens to develop a fully fledged business model for broadband customers

Nicolas Paepegaey, Market Strategy & Business Development Director, Orange/France Telecom*

10:20 Networking Coffee Break

Monetisation of OTT – Business Trends, Case Studies and Evidence for Increased Returns

11:20 Case Study: Delivering a Quality OTT experience with International Solutions

• Utilising Technology to Multiply the Reach of Quality Programming

Tom Reding, Head of Digital Content, BBC Worldwide, UK*

11:40 Maximising OTT in the IPTV Market: the Challenges and the Opportunity

• Defining OTT: what kind of OTT services work in IPTV
• Business models: how best to maximise new content and revenue streams
• Technical challenges: how is the ecosystem responding?
• OTT insights: what lessons can be learned from experience in current OTT deployments

Andrew Burke, CEO, Amino Technologies, UK

Strategies and Unique Case Studies for OTT Monetisation

12:00 Upgrading Traditional Pay-TV Operations with OTT services

• Enhancing Pay-TV operator’s business with OTT services
• Content protection in the OTT scenario
• Leveraging on existing pay-TV infrastructures
• The staircase to fully integrated OTT services

Tor Helge Kristiansen, Director Technical Product Management, Conax

12:20 Panel Discussion: Looking at Business Models for OTT: Subscription, On-Demand, Advertisement led - Which One Works Best?

• How to make OTT appealing for Pay TV
• Is there a “silver bullet” business model that will increase returns and secure future success?
• How OTT enhances Pay TV services
• What is the benefit of offering OTT services in a Pay TV model?

Moderator: Toby Russell, CEO, 3Vision, UK
Panellists: Antonio Gioia, ITV Project Manager, Mediaset, Italy
Eric Cremer, Senior Vice president – Media Development, Dailymotion, France
Yaman Alpata, CMO, Sinema TV, Turkey
Jacinto Roca, CEP, Wuaki.TV, Spain

12:50 Networking Lunch Break

Strategies and Unique Case Studies for OTT Monetisation

14:10 Making OTT Work – How to Achieve High Quality of Experience and Overcome Buffering

Kalev Reiljan, CTO, Elion, Estonia

14:30 Delivering Broadcast Quality Video over OTT Network

• What is the difference between Internet TV and Broadcast Networks
• The latest developments in video compression and adaptive streaming for CDN networks
• Merging Internet TV with Broadcast Systems

Eric Gallier, VP, Marketing, Thomson Video Networks

14:50 Discussion: Is Net Neutrality a Reality? Looking at the Perceived Value of Pricing in the New Converged World?

• Understanding EU's net neutrality laws
• Limiting Telcos’usage of Deep Packet Inspection
• Clarifying what is allowed and what isn't
• Extension of Bandwidth Pricing

Sasa Kramar, CEO, Iskon Internet, Croatia
Simon Orme, Director Content services, BT, UK
Milica Antic, Attorney-at-law, Solv, Netherlands

15:10 Enabling Digital Delivery of HD Sounds to Network-Connected CE Devices

Senior Representative, DTS, USA

Standardisation and Industry Initiatives

15:30 Implementing a Common Standard for Connected TV

• Developing D-Book 7: the technical specification for UK Connected Television
• An overview of European and global standards
• Challenges and opportunities
• Testing connected devices

Richard Lindsay-Davies, Director General, Digital TV Group, UK

15:45 Harmonising The Broadcast And Broadband Delivery Through HbbTV

• Current market status
• Example of new application innovations
• How HbbTV as a standard fosters international markets
• Planned activities by HbbTV

Dr. Klaus Illgner-Fehns, IRT Director and Chair, HbbTV Consortium, Germany

16:05 Panel Discussion: Common Standards or In-House initiatives? How to Gain a Consensus? How to Entice Manufacturers to Use a Commonly Acceptable Easy to Use Open Specification?

• Safeguarding distribution platforms and receiver manufacturers
• Creating new compatible products by using open standards and widely available industry specifications as means to spur innovation in new technologies
• Refining interoperability guidelines based on continuous research

Joerg Eggink, Senior Representative, DLNA
Dr. Klaus Illgner-Fehns, IRT Director and Chair, HbbTV Consortium, Germany
Richard Lindsay-Davies, Director General, Digital TV Group, UK

Standardisation and Industry Initiatives

17:10 Optimising User Interface, Search and Navigation for OTT Video Content

• Finding out what works and what doesn’t
• Making browsing easier through recommendation engines
• Using free content to entice faster uptake of paid content
• How to create a successful video app on Connected TVs
• Best pratice: personalized music television

Tobias Trosse, CEO, Putpat TV, Germany

17:30 Panel Discussion: Content Discovery in a Multi-Channel, Multi-Platform Landscape

• Using of the full potential of TV service
• Ensure the very best and most relevant content stays in the viewing plans of the consumer
• How to provide consistent, multi-screen experience for discovering great programming across the TV, web and mobile devices
• Allowing viewers to quickly and easily navigate their way through every available programme
• The look and feel of search and recommendation in the future

Steve Jones, Sr. Vice President, General Manager, Broadcast International
Jamal Bnari, Multiplatform Management, Etisalat, UAE
Adam Bakowski, Director of Video and Entertainment, Onet.pl SA, Poland
Thomas Dvorak, Chief Marketing Officer, APRICO Solutions

Addressing Content Regulation Challenges

18:00 Content Regulation for OTT and VoD Services

• Establishing best practice steps for accessing challenging content on Connected TVs
• Placing adult content behind access controls: how to ascertain the person’s age from a web based service
• Encrypted services limited by time as one way of ensuring appropriate content is being watched in the living room
• Response of the industry on content regulation

Peter Johnson, CEO, ATVOD (Authority for Television on Demand Ltd), UK

18:20 Close of Day Two

Day Three - 17 November 2011

8:30 Networking and Coffee

8:50 Informa Welcome & Speed Networking Session

8:55 Chairman’s Introduction

Giles Cottle, Principal Analyst, Informa Telecoms and Media

Monetising OTT - Pinnacle of Accomplishment

9:00 Maximising Returns from Multiple Platform Agreements

• Managing the content accessed on the TV screen via apps
• Maximising presence by creating partnerships with key players
• First feedback on consumer usage habits
• Paving out future plans in connected TV space

Simon Calver, CEO, LOVEFiLM, UK

9:20 Advanced Products and Services like Video On Demand and Interactive TV Services to Boost Monetizing Opportunities for Content Providers and Aggregators

• Strategies for turning the latest technical developments for the TV delivery into an advantage for studios, channels and broadcasters
• Ensuring the right balance is met when licensing premium content over broadband, mobile and audio
• Partnerships with social media websites, CE Manufacturers and OTT platforms as means to reach wider audiences

Alberto Horta, Director New Media Distribution, EMEA, Discovery Networks9:40 Launching a Unique Content

Application on Connected TVs: Offering Live Streaming and On Demand Side by Side

• Selecting your niche audience carefully
• Working with manufacturers and overcoming technical challenges
• Designing a tailored marketing strategy in line with your end audience
• Lack of standardisation as an impediment for development

Bernhard Hafenscher, Head of Business Development,
Red Bull Media House GmbH, Austria

10:00 Differentiating with a Specific Service to Create a Competitive Edge

• How is Acetrax different?
• Multi-territory OTT multi-screen solution
• VOD vs EST (cloud)
• Top selling content on connected TVs
• Some user trends in 2011
• Co-marketing case study with CE manufacturer

Leslie Golding, CMO, Acetrax, UK

10:20 Networking Coffee Break

The Marriage of Broadband and Broadcast

11:20 The Relationship between Telecom Operators, CE Manufacturers and Content Developers - Why Has OTT met Global Acceptance?

• Looking at Successful Case studies and Launches across the World: Why is OTTtv delivery appealing to the full value chain?
• Reasons for consumer uptake of OTT – convenience of use, better interface, time and place shifting
• Strategies of monetising OTT content and evidence of successful business models from the Middle East
• Will there be losers in the newly developed value chain?

Jamal Bnari, Platform Management, Etisalat, UAE

11:40 OTTtv and IPTV: A Match Made in Heaven or a Road to Self Destruction?

• Addressing new market segments through OTT applications already developed for IPTV
• Making the most of your brand and infrastructure to improve the offering
• Blurring the limits between the managed and unmanaged services to deliver the same quality of experience irrespective of infrastructure or technology used

Irina Ariana Cazacu, Product Development Manager, Romtelecom, Romania

12:00 Embracing OTT and Benefiting from its Open Possibilities

• How to make OTT and IPTV Services work alongside each other
• Motivation of Operators to offer OTT
• How to increase VoD sales with OTT

Baris Polat, Service Design Manager, Turk Telekom, Turkey

12:20 Panel Discussion: Is the Industry Ready to Support Mass Market Uptake of OTT services

• How to deal with damages when internet security is breached
• Looking at the impact of piracy on OTT platforms
• How to handle the content streamed over the internet which is vulnerable to an attack than traditional broadcast networks

Mirek Smyk, Managing Director, Mirek Smyk Consulting Group
Enrico Polese, Strategy and Innovation, Telecom Italia, Italy
Miran Nikolic, Techical Director, TSmedia, Slovenia
Fred Ellis, General Manager and Director of Operations, SecureMedia

12:50 Networking Lunch Break

14:10 Defining the Relationship between Consumer Electronic Companies and Content Providers

• How will the ecosystem evolve in the newly created environment for streamed media?
• What will be the role of operators and network owners?
• The role of CE manufacturers and strategies to manage a magnitude of relationships and apps on the screen
• Will app discovery become an issue in the pool of available apps?

Dan Saunders, Head of Content Services, Samsung Electronics Europe

14:30 Panel Discussion: The impact of Partnerships Between Consumer Electronics Companies and Content Providers on Operators and ISPs

• How can operators expand their offering onto companion devices using applications that complement and enhance the TV viewing experience?
• Integrating social networking to boost TV viewing
• Offering additional online content and contextual services

Jonathan Beavon, VP Segment Marketing, NDS
Peter Fregelius, Head of Entertainment, Strategy and Innovation, Swisscom, Switzerland
Dan Saunders, Head of Content Services, Samsung Electronics Europe, UK

Architectural and Technology Advances in OTT – Calling on Cloud Assistance

15:00 The Rise of Services in the Indonesian Broadband Market – Using SmartBox for Content Delivery and Integration for Cloud Access

• Increasing revenue by using web 2.0 applications
• Which challenges still need to be addressed for broadband delivery in Indonesia?
• Telkom roadmap for the future for broadband to the home with SmartBox
• Achieving seamless integration for cloud access and information centre

Henri Setiawan, Senior Researcher in R&D Center, PT Telkom Indonesia

15:20 Launching New Cloud Services to Enable Access of IPTV Services on Wireless-Enabled Devices within the Home

• Storing and viewing personal files and multimedia content in the cloud

Olivier Tronchon, Sales and Marketing Director, Monaco Telecom

15:40 OTT and Multiscreen Delivery – Looking at Successful Delivery of Content Across Various Screens

• Case studies from successful multi-screen operators around the world: offerings and results
• OTT content management and delivery challenges and solutions for pay TV and OTT operators
• Overcoming the security challenges of a multi-device world with multi-DRM, dynamic security

Christopher Schouten, Sr. Marketing Director, Irdeto, Netherlands

16:00 Networking Coffee Break

Advertising, Social Media & OTTtv

16:40 Going Beyond Advertising: Making Money from Online Videos and Other Forms of Online Content

• Integrating original online videos, video games and social networks with original entertainment properties
• Targeting niche audiences and fanbases that are both specific and exclusive within new and traditional media platforms
• Opening up the content to many different demographics
• Creating original 360-degree worlds around movies, TV shows, and new media properties that allow many different audiences to access the same core story from different access points both emotionally and physically

Dominik Rauch, CEO, United Motion Entertainment, Inc., USA

17:00 How can Operators and Aggregators Capture and Use Customer Data to Improve the OTT Product?

• Leading the market in mining consumer data

Speaker TBC

17:20 Expanding the Horizon for Content Producers

• Winning in a world where Content is King but Distribution is King Kong
• Transferring the PC and Mac experience to the Connected TV
• Offering a mix of premium content with some professional user generated content for the Urban and Hip Hop audience
• Using music video legacy to offer related content like sit-coms and soaps

Mike Johns, CEO, Digital Mind State, USA

17:40 The Convergence of Entertainment, Social Media, and Advertising to Result in Social TV

• What will be the impact of the explosion in social media for tomorrow’s entertainment industry, its business models and revenue streams?
• How to optimise programming for social media for promotion and distribution?
• The role of advertisers in Facebook type environments which are owned by the user?
• Exploring social media as a potentially valuable new channel and advancing far beyond promotional tactics

Michael Bayler, Senior Consultant and Published Author,
Bayler and Associates Ltd, UK

18:00 End of Day Three